coaches  – life one and business two

bookkeeper – finally done what I should have done forever ago and am getting someone else to do it.

PR – one

copywriting – one

social media – one

and Lorraine – but she’s been with me for a long time (married 35 years this year – where did THAT come from!)

But how can I honestly preach outsourcing if I do not practice it myself? It is difficult to let things go and the number of reasons you put in your own way are legion – it’s too expensive, it would take me as long to supervise it as I spend doing it, I can do it better than someone else, they wouldn’t understand the quirks of my business. Recognise many of these? I do – I’ve said them, thought them, lived them. Partly it’s the fear of failure and I’m sure the fear of failure is worse than failing itself… Partly it becomes habit. You get tied up in your own little world and, if you are accountable to just yourself , whether you get caught up in the inertia that prevents change or whether that little voice is telling you to get the extra work and then think about (are you really good enough?), procrastination is easier than action (although a bit more difficult to spell, so there you are) and from there lies stagnation. Don’t think any the worse of yourselves for thinking it, or even being there. Sh1t happens and it’s soooo much easier to move away from pain than move towards pleasure. The first is an autonomic response, the second requires conscious attention and effort. Don’t just stay there though. What’s the definition of insanity? Doing the same thing over and over again and expecting a different outcome? Let’s face it – it’s comfortable where you are (or it’s not yet sufficiently UNcomfortable to overcome the inertia) but what gets you up in the morning? Habit? The bl**dy alarm clock? The kids? It’s easier to slump in front of the telly when you get home (or finish work if you work from home) than get stuck in to bettering yourself. The telly drowns out the little voice of doubt… But it has to come from yourself – the nagging of a spouse won’t hack it. You’ve got to want to do it. But you can take little baby steps. That’s what I did. Just think for a minute about what you like least/hate most about your business. Tell yourself you’re going to get someone else to do it, or at least find out how much it would cost to do so. Try it. Go on! I’ll keep going on until you do. ]]>