Marketing made easy – eventually
Marketing made easy? Is there such a thing?
It’s nearly 17.00 on Thursday, I don’t work Friday – with a proviso I may already have mentioned – and I want to write this but I’ve a presentation to finish writing.
Which I’m presenting tomorrow morning at 08.00…
Make life easy for yourself I tell myself. But sometimes things just don’t work that way.
To be honest it’s not as if I am writing it from scratch – it’s probably 90% there but I won’t know until I revisit it and I’m procrastinating revisiting in case it’s not!
And having a nap hasn’t helped too much.
Especially as I don’t think I went to sleep.
But my neck is a lot less tense than it was earlier so typing is at least moderately less uncomfortable than it was.
So now I HAVE to look at the presentation.
Fingers crossed…
Actually nearer 50% done but several passages added I wouldn’t have known about when I first drafted.
Never too old to learn.
The intention is to do the presentation which can be recorded at a later date once the rough edges have been knocked off it.
That becomes nine blog posts – intro, seven questions and a conclusion.
Which then becomes an eBook and becomes something I can either monetise (if you speak “real” English, monetize if you don’t) or give away.
Most courses, seminars, etc. I go on now seem to turn into networking. Marketing made easy!
Seems I have banished the old accountant in me.
I remember going from an accountancy or tax course from a networking breakfast a few years back.
The difference was really noticeable.
I’ve often said the venue you need for a meeting of 30 accountants needs to have 30 corners for them to stand in but…
If you think I’m going to say “it’s alright, I don’t really mean it” you will be MOST disappointed.
So marketing made easy?
And that was where I got to – last Thursday…
I had intended to finish off and publish on Friday like I usually do but everything in the world (it seemed) conspired to stop me.
I almost posted as is – okay, 330 words is less than optimal but it’s short/pithy/punchy, take your pick.
As I may have mentioned in the past, while I do not work Fridays, I don’t count networking as “working” as such.
What I really mean is there are a couple of events a month on Friday I enjoy going to so pretending the above allows me to kid myself it doesn’t impinge on my working week..
Anyway – it’s my business and my life so I’m allowed to. Nyah, nyah, nyah…
However
I not only went along to the event, I also did the presentation (as noted above), I talked to people and it was nearer lunchtime than breakfast once I got back.
So I’m not about to do the rest of the blog if I can help it as doing work-ish type things for OVER half your day off seems against the rules if not the spirit.
Marketing made easy?
I might have done it Saturday but a three hour chunk went walkabout which put paid to any slack in the day and I really cannot be arsed on Sunday!
So still plenty of time, except Monday became a 14 hour day due to town council in the evening and a client “issue” during the day.
Sometimes I’d gleefully take a baseball bat to someone when they annoy me but – usually/always – the veneer of civilisation stops me doing so.
But I came sooooooooooooooooooooooooooo close on Monday…
It disappoints me if someone doesn’t like me/disagrees with me, etc. but I’m not (generally) going to lose sleep over it.
However, when someone loses it because they can’t get their own way, well!
Have you ever emailed someone and told them you cannot do X because the law won’t let you?
You expect the person to grumble, maybe get obnoxious then get on with their life, so to receive an email ALL IN CAPITAL LETTERS was a little disconcerting.
Especially the phrase WHAT IS IT ABOUT X THAT YOU DON’T UNDERSTAND (can’t remember whether it ended with a question mark or not to be honest and really (?) I’m not going to look now!)
Not quite the reaction I was hoping for
And to follow it up by complaining/threatening to complain (not quite sure which) to my professional body?
I’ve never had anyone complain about what I’ve done in 40 odd years of doing it and I realistically don’t want to start now.
Especially as he never notified ME of the (potential) complaint – just said he had to his fellow directors, one of whom told me.
So Monday vanished.
As did Tuesday in a flurry of about five days’ emails, a networking meeting, playing taxi driver to Die Tochter and going out in the evening.
So then it’s Wednesday, the morning’s gone missing, the daughter is at the airport and I can’t stop yawning.
At which point I make the executive decision that it’s one blog post for the fortnight.
And here you are. Marketing made easy.
Osteopath in a moment so the visit to the gym is seriously not going to happen so it’ll be a fight between having a nap and doing some old fashioned accounts and tax work.
Want to bet which?
No?
You know me too well…

